We’d all agree that people are on their phones “all the time.” But what does that appear like in minutes and hours? Just how much time do men and women commit on their mobile phones in 2017?
Thankfully, there’s been quite a bit of study performed on this not too long ago. We’ll share that analysis under, and offer you a breakdown on what it means for our day-to-day lives.
So, how much time do men and women invest on their mobile phones in 2017? Let’s dig in!
Where’d we get all this information and facts?
We’ll link to every person as we reference their operate, but we incorporated study from market titans like:
• comScore
• Nielsen
• SmartInsights
• eMarketer
• MediaKix
• Pew Analysis Center
• and a lot more
Our target with this report was not to prove a point, but to find out what people are truly carrying out, and then to know its practical application. We hope you delight in it!
Just how much time do men and women commit on their mobile phones in 2017?
The easy answer is “over 4 hours a day.”
In accordance with comScore’s 2017 Cross Platform Future in Focus report, the average American adult (18+) spends 2 hours, 51 minutes on their smartphone each and every day.
That’s about 86 hours a month! This could be a record, but development has absolutely flattened out over the last year-and-a-half.
Connected: How Numerous Texts Do People Send Each Day?
We’re spending far more time involved in digital media all round, but significantly less of that time on desktop and laptop computers. Mobile now accounts for about 65% of total digital media consumption.
As you may think about, college-age adults (18-24) devote significantly a lot more time on mobile phones than older demographics.
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eMarketer also released a study in 2016 that provides a drastically distinctive answer. Their mobile investigation report shows total time spent by mobile users as four hours, five minutes each day.
Their study does also contain tablet customers, and only involves active mobile device users, both of which could account for the more-than-hour every day distinction.
The study leaves room for possible overlap among customers who may multi-task amongst a smartphone and tablet, also. Despite the fact that tablet usage accounts for roughly 15% of total mobile time, tablet customers could still skew the numbers.
Another study, conducted by Flurry, shows U.S. customers actually invest more than 5 hours each day on mobile devices! About 86% of that time was taken up by smartphones, meaning we commit about 4 hours, 15 minutes on our mobile phones each day.
Flurry’s study aligns additional closely with eMarketer’s study, leaving comScore’s research out on the edge.
Flurry and eMarketer’s reports also coincide a lot more closely with previous analysis, which has shown we commit about four hours, 40 minutes on our mobile phones each day.
It is challenging to pin down an exact figure for how much time people invest on their mobile phones in 2017, but the simple answer is “over 4 hours a day.”
What are we doing on our phones?
Everything!
We use our mobile phones for entertainment, to connect with buddies and colleagues, to keep informed, to shop, and for just about every little thing else!
At the least 81% of American adults now own a smartphone, and these devices have turn into an integral portion of both our operate and private lives.
Here’s what that appears like in hours and minutes.
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Social Networking
In accordance with MediaKix, we invest an average of 1 hour, 56 minutes on the prime five social media platforms alone. The major 5 getting (by usage):
1. YouTube
2. Facebook
three. Snapchat
4. Instagram
5. Twitter
And in accordance with comScore’s 2017 Future in Concentrate report, 66% of that time requires spot on smartphones. (Only 21% of social media time takes place on a desktop.)
Although this does not involve websites like Pinterest, LinkedIn, and also other heavy hitters, it implies we invest about 1 hour, 16 minutes every day engaging using the major five social media platforms on our phones.
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